Fat Joe Debuts UP NYC Boutique With Support From 50 Cent, Noreaga, Remy Ma & More

Congrats are in order for Fat Joe as he has officially launched his new sneaker boutique with Scotty Spina, which is named UP NYC, which is an obviously ode to his hit single “All the Way Up.”

The new shop, located at 3806 Broadway, New York, NY, adds to the veteran Bronx rap star’s empire, as he calls it “the Guggenheim museum of sneakers.” Joe has been known as avid sneaker aficionado for some time now, given his infamous MTV Cribs episode where he licked the bottom of some Olympic Air Jordan VII’s to make a point of not having worn the shoes.

He didn’t celebrate the opening of his store alone, he celebrated with his friends such as Remy Ma, 50 Cent, Noreaga, Smoke DZA, Statik Selektah, Dee of the Ruff Ryders, Fred The Godson, and DJ EFN.

Congrats once again to Fat Joe!

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