J. Cole’s 4 Your Eyez Only album has officially earned a gold certification from the RIAA.
The North Carolina rapper scored his fourth No. 1 album on the Billboard 200 by moving 492,000 units and his entire project also charted on the Billboard Hot 100, with “Deja Vu” becoming his first Top 10 hit.
In a recent interview interview with Billboard, J. Cole’s manager and Dreamville president Ibrahim “Ib” Hamad spoke on the rapper’s ability to sell records.
“I think it’s really just seven, eight, however many years of work that’s been put in already. I don’t think there’s any secret to this,” he said. “There is no marketing plan with that. Cole has built his fan base. They trust him, and they trust his product. At the same time, he kind of just goes away after he puts out the music and people want to hear from him. He’s not on social media. He’s not in the news, he’s not in the press, he’s just in his own world, so when he decides to come out and say something, it holds weight.”